The Drum PR Awards jury 2020


The Drum PR Awards has returned following its debut year to perceive the offices, brands and individuals at the highest point of PR.

The PR business is more indispensable than any other time in recent memory. Directing the correspondences of organizations, governments and associations viably remains the expertise of a select gathering of experts.

The current year’s jury incorporates specialists from Snap, Diageo, Moonpig, Funko, Persuasion Comms, Stripe Communications, Y&R PR, Splendid Communications, Hope and Glory PR and Newsworks, with additional to be annouced.

The following is a summary on seven of our heavenly adjudicators:

Magnificent Communications

Alec Samways

CEO and head of imaginative system

Samways is the CEO and head of imaginative system at Splendid Communications. He established Splendid in 2004 to assemble an interchanges organization that makes an incentive for brands in reality. His past jobs included head of worldwide shopper practice at vital research consultancy Datamonitor, and leader of the brands division at Slice.

We were pleased to land Grand Prix at the Drum PR Awards in 2019 so it will be incredible to help pick the fortunate champs this time around. The Drum originates from a progressively advanced foundation so its interpretation of PR is unavoidably a more present day and connecting with rendition than the individuals who consider PR to be simply ‘conventional’ media relations. I’ll be searching for the work that is grounded in incredible buyer knowledge and highlights champion inventiveness. I need to see unique thoughts that interface with individuals and have an enduring, positive effect. The honor champs will demonstrate that successful PR can move the dial for customers in a wide range of ways, in the media and past.


Zsofi Somlai

Head of PR

Somlai is the head of PR at Moonpig, driving on all components of purchaser and business comms for the web based welcome cards organization. She has been with the business for a couple of years, beforehand taking care of corporate notoriety for Photobox Group. Preceding going in-house, Somlai worked with offices in London, Silicon Valley and eastern Europe spend significant time in the innovation, retail and showcasing areas.

I’m exceptionally eager to see the most recent instances of splendid inventiveness in PR. It takes an exceptionally cunning plan to genuinely enhance individuals with a story – to give them something substantial that benefits a business as well as the peruser as well. I will be searching for battles that motivate individuals, have an unmistakable target and solid information to demonstrate business sway.


Michelle Lavipour

Worldwide head of brand commmunications

At Diageo, Lavipour leads corporate narrating comprehensively over its brands, showcasing, advancement, and assorted variety and incorporation technique. She likewise sits on the worldwide showcasing authority group of the business. Before going in house, she worked at offices Edelman and Pagefield on a wide scope of customers across FMCG, media, pharmaceuticals and the third area.

I’m searching for sections that show imaginative greatness, good instinct judgment and thorough viability. It was extraordinary to survey such a significant number of splendid sections in 2019, and for 2020 I’m eager to commend more work that begins discussion and assembles notoriety. I’m especially anticipating judging the ‘Assorted variety and Inclusion Company of the Year’ classification – a subject near my heart and one where we would all be able to profit by gaining from best practice.


Courtney Walker

Overseeing chief

With more than two many years of PR and correspondences industry experience, Walker is a specialist at working intimately with her customers to uncover and express their offer and scatter their messages. She has filled in as a hearer for the business’ top honor rivalries, making a decision about work from ailment mindfulness battles and advanced development to corporate notoriety and emergency the executives classes.

The Drum PR Awards are completely novel since they are checked on by a cross segment of interchanges experts who can really evaluate the inventiveness and estimation of the assigned PR exercises. Actually, I am searching for programs focused on a very much established knowledge and I would prompt all applicants entering for the honors to completely clarify the establishment and motivation of the crusades.

Influence Communications

Jane Austin


Austin established Persuasion Communications 15 years in the wake of taking a shot at both national and exchange press titles. She highly esteems staying in front of patterns in the innovative ventures and past, facilitating customary month to month occasions where conclusion pioneers investigate social moves in everything from Instagram workmanship to afro-perceivability. Preceding propelling she was an editorial manager on a few promoting, media and configuration titles, including Campaign and Shots.

At Cannes Lions a year ago, the greater part the victors were from PR organizations, so I figure we can concur that PR is currently appropriately recognized as a specialty in its own right, as opposed to only a channel. However, that means the bar is set high during the current year’s honors: I’d prefer to see long haul sway past the primary concern as opposed to ‘stunt’, and – as this is 2020 – battles that make life somewhat simpler for entire networks, not simply people.


Juliet Simpson


Since establishing Stripe 13 years back, Simpson has developed the business to be one of the UK’s driving interchanges offices. With workplaces in Edinburgh and London Stripe’s customers incorporate John Lewis, Merlin Entertainment, ScottishPower, Edrington, MTV and The Royal Bank of Scotland. Before Stripe, she was head of PR, corporate interchanges and mass market crusades for Vodafone Australia.

An expanding number of brands and organizations are beginning to perceive the intensity of PR and the job it can play in conveying substantial business results. At its absolute best PR can be vital, imaginative, savvy, and profoundly viable. As an appointed authority I will be searching for crusades that have done the entirety of that yet the battles that really stand apart will be where PR has driven the association to take care of an issue, to make or amplify a chance and where at last the work has had any kind of effect.


Rupert Smith

Chief of interchanges

As a thirteen-year-old Rupert showed up in an advertisement crusade for a national paper with the slogan: “In case you’re searching for an occupation in media, start with The Observer.” Since then he has worked for press office SWNS, PR office 72Point and national and provincial news distributer Trinity Mirror (presently Reach). All the more as of late, Rupert was Director of Communications EMEA at Publicis Media before joining the group at Newsworks in October a year ago.

I am truly anticipating passing judgment on these honors and gaining from probably the best. There is some extremely solid work going on over the PR business and I am particularly attracted to straightforward, inventive thoughts that convey features and battles with enduring effect.

The prompt riser cutoff time for these honors is June 12. Download your entrance pack now.